Liz McFall _

Head of SociologyOpen UniversityAcademia/University
Work Milton Keynes United Kingdom

Biographical Info

I’m a sociology academic researching how consumer markets are made, especially for dull, difficult or challenging products like life and health insurance and doorstep and payday loans. Current work explores how this is playing out through the new market/ state settlements being forged particularly under the 2010 Patient Protection and Affordable Care Act in the US and in the current wave of NHS reforms in the UK. How these legislative changes are working with digital technologies to transform how health is gamified, measured, promoted and priced is at the centre of this.

Categories: Individual Members

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